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Why you need to link your Google AdWords and Google Analytics Accounts

Don’t make the mistake of neglecting to link your Google Adwords and Google Analytics accounts.  Linking your AdWords to your Analytics will give you a better overall picture of how well your Google Ads are performing.  AdWords alone will only tell you what search query was typed that lead to a click.  Integrating Analytics will allow …


How to Raise Quality Scores in AdWords

The most common question I receive as an AdWords Specialist from new AdWords users is why are my quality scores so low? In order to understand why your quality scores are low you first need to understand how Google generates them.  Quality score is an estimate of the quality of your ads and landing page based …


Why you need a full time SEO working for your business

First off, let me clarify, I don’t mean you need someone working full time on your SEO for your site, but you should at least have someone, whether that be inside staff or a marketing consulting agency, ensuring your website is following Google best practices, and tracking whether your site is moving up, moving down …


Google+ Local – An Absolute Must for Any Local Business

Google+ is Google’s social network, similar to Facebook. Though it is not as big or popular as Facebook is – it is far more important if you are running a local business. Google+ Local allows business owners to add their business to Google Maps, making it easier for potential customers to find your business when …


What is Online Reputation Management?

Online reputation management, in business terms, is the understanding or influencing of a business’s reputation.  Essentially, if I don’t know anything about your business and I was to look you up online – what would I find?  What are other people saying about you and your business?  Will the reviews I find want me to …