Find quality keywords and key phrases.
Add those quality keywords to your content, descriptions, site titles, media and hyperlinks.
List your website in all the local directories.
Keep your site up to date by adding new content relative to what your customers are searching.
Build “back links” by connecting your site with other websites
Monitor which keywords are driving traffic to your site and which ones aren’t.
Use social media (Facebook, Twitter, LinkedIn, YouTube, etc.)
Communicate with your customers. This can be achieved through social media or the local directories. Search Engines like sites that engage with their users.