The most common question I receive as an AdWords Specialist from new AdWords users is why are my quality scores so low? In order to understand why your quality scores are low you first need to understand how Google generates them. Quality score is an estimate of the quality of your ads and landing page based …
First off, let me clarify, I don’t mean you need someone working full time on your SEO for your site, but you should at least have someone, whether that be inside staff or a marketing consulting agency, ensuring your website is following Google best practices, and tracking whether your site is moving up, moving down …
Google+ is Google’s social network, similar to Facebook. Though it is not as big or popular as Facebook is – it is far more important if you are running a local business. Google+ Local allows business owners to add their business to Google Maps, making it easier for potential customers to find your business when …
Online reputation management, in business terms, is the understanding or influencing of a business’s reputation. Essentially, if I don’t know anything about your business and I was to look you up online – what would I find? What are other people saying about you and your business? Will the reviews I find want me to …
Lets take a look at how a typical consumer would use Google to find a product or service. As an example, we will try to find an electrician in Ottawa. This is what Google displays when I type “Electrician Ottawa” into Google. On the left-center you can see a list of the top 7 most …